Held at Matadero Madrid, the event aims to launch the Adama brand in Spain and Portugal, previously known as Aragonesas Agro and Makhteshim Agan Portugal, respectively.
Taking as a concept the new claim “Simply. Grow. Together” adopted by the Adama group -world leader in agricultural solutions for crop protection-, the holding of the event was divided into different moments that serve to transmit the process of change commenced by the company.
The event includes an exhibition area in which you can get to know the range of products and receive further information on the brand's new features, by interacting using Tablets with enhanced reality systems, or with the use of touch screens. And as a final touch, a video mapping projection over a plasma cube sculpture through suggestive images and effects proves the commitment of the new brand: “Simply. Grow. Together”.